You know how it is, you're rushing to get your newsletter out and you tested all the external links when you sent the test email. A few days later you're checking your stats and strangely your newsletter didn't generate the peak you would expect.
Now on the detective trail you decide to investigate. While the link you carefully checked did get clicked on, the link to your website in the footer of your email wasn't clicked on by a single subscriber.
Alarm bells should now start to ring. So you go into your inbox, dig out the offending newsletter and hit the link to your website. Sure enough it returns an error.
How can that be? Maybe you hand typed your web address and made a mistake. Maybe you hit cancel instead of save. Maybe a passing blacksmith broke your link with a heavy hammer.
However it happened the result is clear. Your carefully crafted newsletter just went out and didn't do it's job because of a tiny oversight.
Frustrating though it is and time consuming though it seems, you need to make sure you check ALL the links.
As you might guess, I write from experience. The only way you can KNOW that your links are working is to send the test email and then click through on every single link.
In the above case, pasting the link from the website soon fixed the broken link. Too late for that newsletter but luckily there's always next time.
