Today we have a guest article from Melanie McIntosh of Inspire Retail Solutions based in Vancouver, Canada
You've worked hard on your business. You know your target market. You have a quality product. You've trained your staff.
For some reason, you're just not getting the response you hoped for. Customers aren't buying.
You're not sure where to turn.
Do you create new displays? Put everything on sale?
Get someone to help you with merchandising?
You know you need to do something.
Guest Author: Melanie McIntosh, President of Inspire Retail Solutions
Melanie has a passion for retail. From her first job in a grocery store bakery at age 14, this passion continues to grow. Her early retail experience, combined with an interest in art and design led her to pursue Bachelor of Applied Arts in Fashion Merchandising.
Melanie's diverse background ranges from working for a large international chain in Toronto, to experience with smaller businesses in northern BC, enabling her to apply the best practices of successful companies to the needs of independent retail owners.
When she is not working with retailers, Melanie writes and speaks to retail audiences. She also teaches Fashion Retailing to students of John Casablancas Institute.
Melanie lives in beautiful Vancouver, BC with her four homeschooled children.
Her experience in retail management, marketing, communications and museum shop retail provides her with a broad knowlege to draw from to help clients achieve their goals for their stores.
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