Email Marketing using MailChimp


For those struggling to get to grips with email marketing

No Monkeying Around! learn to create e-newsletters and sales emails with MailChimp

MailChimp, online email marketing solution

This practical “bring a laptop” workshop is ideal for small business owners and marketing officers. Delegates will learn how to put together a sales email or e-newsletter using MailChimp, an online email marketing solution, free for lists under 2000 contacts.

This workshop can be delivered at venues where there is robust wifi and technical support on site. It is a full day workshop usually running from 9.30 – 4.00 pm (times can be adjusted to suit).

Check my Events Calendar for upcoming workshops or find about hiring me to run a MailChimp workshop for your organisation.

“77% of consumers prefer marketing messages as emails than through any other medium.”

According to a recent poll by Aweber, email still wins out against social media and text messaging, as the preferred marketing medium for both consumers and small businesses.

For those keen to use email marketing but struggling to create attractive, compelling emails?

We all see plenty of sales emails landing in our inbox but sending e-newsletters or sales emails can be a headache. Where to start? How to build a database and get bulk emails sent out? What about the legality of email marketing? Then how on earth do people get those fancy images into an email and what about headers and footers?

Introducing MailChimp

Mail Chimp is online email marketing software, ideal for small and micro businesses. For fewer than 2,000 subscribers, and less than 12,000 emails per month MailChimp offers a Forever Free account (subject to a few conditions). For greater capacity, Mail Chimp also offers paid accounts.

Learn from a rural marketer

I’ve been using email marketing for my own and other rural businesses since 2007. Not being a computer programmer or coder, I’ve had to learn to use digital tools like MailChimp by working my way through tutorials and articles until I got to grips with it. I’ve trained over 200 people to use MailChimp.

Some, running micro businesses had little confidence with digital tools, others were web developers and marketing officers wanting to quickly pick up new skills. All have found the hands on practical workshops a good investment of time, helping to develop more digital marketing skills and sharing ideas and challenges with the group.

This workshop is ideal for those wanting to start sending out professional looking e-newsletters and sales emails. It will also help those switching from another email marketing programme like Constant Contact. By the end of the workshop, delegates have the chance to set up a test email campaign in Mail Chimp. Here’s what’s covered:

The MailChimp workshop covers:

  • Set up: ensuring every delegate has an account set up in Mail Chimp
  • Overview: Mail Chimp terminology
  • Lists
    • Anti-spam laws
    • Creation:uploading your database to Mail Chimp and adding individual contacts.
    • Groups: how to add sub groups to your lists.
    • List segmentation: how to select specific contacts for a specific campaign.
    • Integration and apps: automatic social media integration, Mail Chimp on mobiles
  • Templates
    • Overview: a tour of what’s on offer including templates for mobiles, pre-designed templates and branding your own
    • HTML and plain text
    • Selecting and creating your own templates
  • Campaigns
    • Tour of an email campaign: header, footer, body content
    • Uploading and editing text
    • Adding links
    • Uploading images
    • Delivery: testing, scheduling and sending
  • Measuring: overview of reports and what they mean
  • Summary

What do past delegates say about Juliet’s MailChimp training?

Here’s just a few reactions (people say such nice things!).
By email

“Juliet is a great teacher, always approachable and considerate to everyone’s requirements in the group. I valued being able to bounce ideas around with other people and get some feedback. I came away buzzing with lots of new ideas – thanks Juliet. Would always recommend!”  Lindsey Hedges, natural and organic skincare products”, Akamuti

From Facebook

Attended Juliet’s Mailchimp course on Wednesday and on Friday sent out the first new-style Gower Walking Festival newsletter. Already had great feedback. Thanks Juliet” – Isobel Kate Williams

“Thanks for the Mailchimp workshop at Cardigan yesterday Juliette. Full of great information and easy to follow as usual. Regards” – Heather Bennett, Photographer
“I am now looking to put into practice all I learnt yesterday with a big Mailchimp newsletter this week. Thank you so much for making it so simple!” Tamara Morris – Denmark Farm Conservation
From feedback forms
Juliet really opened my eyes to what I could do with my business through e-marketing. I came away feeling excited about the potential for increasing interest in my services to charities and social enterprisesJane Ryall – social enterprise consultant
A practical and informative workshop which opened my eyes to the possibilities of MailChimp which I was not aware of. It was great to be taught in a relaxed environment by an approachable tutor who can answer questions.” Manon Tomos, Trainee Legal Executive, Agri Advisor
I found the practical side very interesting and it was good to work on a project that we would be circulating to clients and ensuring maximising our service to clients” Pam Davies, Practice Manager Agri Advisor
Great course and really got me to think about how I can use MailChimp for technical updates and newsletters. I have no excuse now!” Catherine Nakielny, KN Consulting

I find the new terminology the most challenging thing about email marketing. Juliet, her guidance, clear advice and  delivery have been the best thing about today. I would recommend this workshop because of the it is beginner friendly and the step by step guide and 1:1 help and guidance.” Emma Owen, Folly Farm Adventure Park and Zoo

I wanted to find out how to use MailChimp more efficiently. I find it challenging knowing how to attract attention initially with email marketing. The best thing about today has been thinking more about subject lines. I like all the content of today, very informative. Thank you, enjoyed that very much, would like to come to more.” Pearl Powell, Apple Blossom Cleaning Company
I had no idea what to expect. Thought it would be very tecchy so glad it wasn’t as complicated as I thought. I find the law about emailing certain groups the most challenging issue. The best thing about today is everything we have learnt. Especially, compiling lists and groups, draft campaign and meeting new people. I’d recommend this workshop because it was friendly and relaxed, very insightful and useful for business. Thank you!” Jo Kemp, The Recruiter Group

And from Twitter

Jane_RyallNov 09, 9:09am via Twitter for iPhone

Just attended excellent #emarketing training with @JulietFay. Highly relevant for anyone trying to gain new business #Wales #marketing


KNconsultingNov 08, 10:54am via Web

Getting tips on using e-mail to promote services with @JulietFayMessage me your details to receive technical updates on lamb production!


Just back from v informative email marketing course today with @JulietFay at @walesbotanic TY – @SoftyCottages



Delegates will be sent instructions on how to set up their Mail Chimp accounts and details of what to bring to import contact information

Delegates should bring:

  • Wifi enabled laptop (older laptops sometimes cannot connect to wifi, be sure to test yours before booking and paying for this workshop).
  • Business logo in a jpeg file format
  • Any pre-designed html templates
  • Log in details for email, Mail Chimp and business social media accounts

This workshop is presented in English.  Any queries at all, please contact me.

MailChimp Specialist

I run private workshops and in-house training across South and West Wales and have been hired to run Email Marketing Strategy and practical MailChimp workshops for for organisations and projects such as:

Attend a MailChimp workshop or get 1:2:1 coaching

Check my Events Calendar for upcoming workshops. If you don’t see a suitable event, contact me and let me know what you need. If there’s enough demand, I’ll consider running a private workshop. If you’re in a hurry, or need specific help I also offer 1:2:1 coaching in person or online.

Hire me

Would you like a practical MailChimp workshop for your project, organisation, staff or members? Find out more about hiring me as a trainer.

  3 Responses to “Email Marketing using MailChimp”

  1. Are you running any Mailchimp Course in Shropshire in the near future. If so please can I have details. Thank you

  2. Hi Tracy – I can certainly look at running a course in Shropshire in the Autumn. Do you know others who might be interested. If we can get 8 people together I can run the course and I’ll email you about one to one options.

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