SEO Copywriter
What does a copywriter do?
A copywriter is a kind of matchmaker for businesses and customers. Using words they bring together your business message with your customers’ desires. Through this happy union, your customers find solutions to their dilemmas and you can get more sales leads, enquiries or donations.
Among the millions of words that people read every day, a copywriter can make yours STAND OUT.
Words are powerful selling tools if you know how to use them. As with anything though, copy without soul is just hype.
So what's an SEO copywriter?
Which brings me neatly onto search engine optimized or SEO copywriting. This is all about the canny and relevant use of key phrases in the text on your website, in your blog articles and even in your tweets and Facebook status updates.
What are key phrases?
These are the terms your potential customers might use when searching online for products or services like yours. In Google say, they might enter,
'eco camping Wales'
From this, it's pretty clear that they are looking for a campsite with good environmental policies, located somewhere in Wales.
If your site contained those words, or even better the complete phrase, then there is a good chance that Google (and other search engines) would return your website high up the search results. This is how SEO copywriting works.
As more and more people use the Internet to shop, research holidays and for work research, people are getting more specific in their search terms. This is good news for small business owners.
SEO copy and specialist businesses are a marriage made in heaven
A specialist business by definition will use very specific key phrases. For instance if you have holiday cottages in Wales and use that as a key phrase, you're going to be up against the thousands of other holiday cottages in Wales but if you use fishing holiday cottage or art holiday cottage then you narrow down your target and have more chance of ranking higher up the search results.
This gives you a glimpse into the world of SEO copywriting. It is a combination of market research, pschology, statistical analysis and good use of language. That's why it is highly sought after by companies that sell online. It may set your business off into a whole new niche or see you focusing in on one product area at a time. It should certainly set you thinking about your uniqueness and how that can make you stand out.
Don't let the tecchie speak fool you into thinking there's any magic solution in SEO to your sales and marketing problems. What makes you stand out in the real market place, will make you stand out on line. If your business is failing because of poor customer service or poor stock control then you need to address those areas before you think about investing in SEO copywriting. SEO copy can work as a powerful magnet when used correctly.
Like I said, good copywriting works a treat when combined with a bit of soul. A passion for giving customers a great experience is a good place to start.
My time is divided between consultancy, product development, training and copy writing. If you run a small or micro business, I strongly urge you to invest in improving your writing and promotion skills. This will have huge benefits for your business. If you have the budget and you'd like to bring in an SEO copywriter, then drop me an email.
Based near Carmarthen in West Wales, large and small businesses across the UK and internationally, use my e-products, copy writing and consultancy services electronically or via Skype. My diverse experience in the UK and overseas working with Non Government Organisations (NGOs), public sector, charities and private business brings a real world perspective to my work.
SEO Copywriter with an organic farming background
SEO agriculture copywriter, SEO farming copywriting. You don't normally see those words together but 15 years successfully marketing organic food and co-habiting with an organic farm adviser make me a perfect fit for food and farming copywriting and marketing projects.
I run regular workshops on copywriting, marketing and e-marketing. Some of these are for other organisations like University of Wales, Gallu and Organic Centre Wales, others are private workshops for rural businesses. The best way to keep up to date with workshops and courses is to sign up for my e-news. You can subscribe from this site.
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Looking for SEO copywriter Wales or SEO agriculture copywriting? Juliet Fay is an SEO copywriter running a copywriting and marketing consultancy in West Wales providing training, e-products and copywriting services to rural businesses particularly in sustainable and organic food and farming. Contact me for a quote.
