Sep 262012
 

I found an excellent list of apps from MailChimp to improve subscribers’ experience when receiving your email marketing campaigns on their mobile phones.

Of particular interest for farm retailers and farm entrepreneurs are:

Pyow for iPhones

A free app to generate and manage QR based coupons in MailChimp email campaigns via mobiles. You create a coupon in your campaign. Then when your customer shows up at the stall with the coupon showing on their phone, you simply scan the QR card with Pyow and verify the coupon. You can set how many times the coupon can be redeemed. This makes using email marketing to bring customers to your markets even more useful for you and your customers.

Find Pyow in the Apple App store.

Chimpadeedoo for iPad

Wouldn’t it be great if you could get people to sign up to your list on the spot? If you have an iPad, now you can! Chimpadeedo is a sign up app for iPad. You don’t even need to be connected to the internet. The app will collect subscriptions and store them until the next time you’re connected, then it pushes the contacts to your main MailChimp account.

This would be perfect at festivals, shows and events. If people are engaged and interested, ask if they’d like to subscribe there and then. Even at permanent retails outlets, like Farm Shops, you could have the iPad secured near the counter and if people are queuing encourage them to sign up. Restaurants and cafes too, could make it oh so easy for people to subscribe. If you do box scheme deliveries and people stop you at the van, you could ask them to sign up to find out more.

But remember, you don’t have a right to email people. They are doing you a favour when they give you their email address. And all the fancy apps in the world won’t persuade them to part with their personal information unless you are offering something of value.

So be clear and specific about what you offer. For example. Sign up here to get monthly updates of our new products/special themed nights/food tasting events/reminders about our next markets. It is easier to be clear and specific if you segment your lists and allow subscribers to choose the information they want.

Find Chimpadeedoo in the Apple App store.

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About Juliet Fay


Juliet Fay is a coach, trainer and writer offering personal and marketing coaching for individuals and businesses looking for positive change in their life and work. She is also developing change programmes for social care workers. http://www.onlinesalesmessages.com/subscribe-juliet-enews/

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