Yesterday saw 11 tourism businesses gather at The National Botanic Garden of Wales in Carmarthenshire. The workshop was about email marketing strategy. Gallu set up this introductory day so tourism businesses could learn more about sending sales emails. We looked at different uses for email marketing such as:
- single offer emails
- magazine style e-newsletters
- news feeds
- membership news
- mobile friendly emails
- and more
Email Subject Lines
The day covered subject lines. Often neglected, these are an vital part of every email campaign. Ideally subject lines are short, compelling and specific.
Email marketing programmes like MailChimp offer free accounts for lists of under 2000 subscribers. With the current cost of postage rising, emails provide a cheap, instant form of communication ideal for farm retail and rural businesses. The day covered all the basics you need to plan effective email campaigns.
Easy to dive in, but you do need a strategy for email marketing
While it’s easy to get started and fire off emails to your entire list, you do need to plan your campaigns. There are laws you need to know about concerning data protection and opt in. So take the time to educate yourself before you start.