Fiona Davies, from UK networking organisation Women In Rural Enterprise (WIRE), spoke to me recently about how WIRE uses e-newsletters to communicate with and promote its members.
Fiona is passionate about rural businesses and she tells us in detail how the WIRE e-newsletters are a tool for all their members who can promote themselves and their products and services.
Their e-newsletter has evolved from being a member benefit, exclusively for members, to being a promotional tool sent out to over 8000 people, only 2000 of whom are members.
For micro and small rural businesses this demonstrates the benefit of piggy backing on other targeted lists. By joining an organisation that includes your target audience you can put your products and services in front of a large list.
This can be a low cost way of getting involved with e-newsletter campaigns before you set up your own campaign.
If you have a membership organisation, then e-newsletters are an affordable and visible way to promote your members and keep them in touch with all the benefits of their membership.
Listen to the full interview Fiona Davies from WIRE talks about e-news (just over 30 minutes long) for a fascinating insight into e-newsletters and the world of women in rural business.
To find out about WIRE and local networks in your area, visit the WIRE website.