Mar 252013
 

A fabulous day learning about the digital lives and works of some splendid women

I wanted to record my impressions of our fabulous Mostly Women Doing Digital event in Swansea on Saturday.

In response to the theme JUST DO IT, running through the day, I decided to have a play with alternative formats. So I recorded my thoughts on Voice Recorder on my phone while walking the dogs on a blustery Sunday March morning.

Seemed like a good idea at the time!

I apologise now for the huffing and puffing (me and the wind). Jess Hughes did stress the importance of good quality audio during her talk about video. Will DO BETTER next time.

Here’s my windy audio! Please add to my suggestions for improvement: eliminate wind and huffing noise and make it shorter.

audio_volume_medium_newschool

Reflections on Mostly Women Doing Digital

 

 

 

 

Topics were:

  • Kids And Our Digital Future
  • DIY Blog/Site SetUp And Design
  • Blogging Globally
  • Content Writing For Fans
  • Why And How Video Is Vital
  • How The Web Gave Me A Job
  • Public Life, Big Numbers and Social Media

And here’s links to everyone’s digital spaces:

Reducing a Digital Photo’s File Size

 Electronic media, Email marketing, Graphics  Comments Off on Reducing a Digital Photo’s File Size
Nov 082012
 

Reducing a Digital Photo’s File Size.

Helpful little article explaining how to use Irfanview (free software) to reduce image file sizes. This is important if you’re using images in emails as over large files will take a long time to download.

On a Mac you can do a similar job with Preview – software that comes with the Mac.

If you’d like to get help ful articles direct to your inbox sign up to my list. It’s free (for now) and you can unsubscribe at any time.

 

 

How QR codes make it easy for farmers’ market customers to subscribe to your list

 Electronic media, Email marketing, Farm Diversification, farm retail, Food producers, Marketing  Comments Off on How QR codes make it easy for farmers’ market customers to subscribe to your list
Feb 242012
 

When Alice stepped through the looking glass, she was instantly transported to another world full of fascination and enchantment.

QR codes transport the customer in front of you, online to discover exciting goodies, offers or fun videos, competitions or information to help them pull off a gourmet dinner party. To make sure it’s not a one off visit, you can offer those goodies via your email newsletter. So people sign up to get at the goodies.

Subscribe to Juliet's enews

 What is a QR code?

A Quick Response or QR code is a two-dimensional matrix bar code that is used to identify products.

They were created by Japanese Denso Wave, Inc and are used mainly to identify the URL of a company’s Web site so that mobile phone users can photograph the code and retrieve information about the organization.

 How do you get a QR code?

There are numerous QR code generators. It’s simple and quick, go and take a look. Here’s Free Nuts’ Top Ten.

 How do phones read QR codes?

Just as Alice needed a special looking glass, your customers need some special kit to photograph the code. A smart phone and a QR reader app. Plenty of these apps are free. Here’s a round up of the most popular ones.

How do people subscribe to your list via QR codes?

At your market stall or in your shop window, you simply display a QR code that takes people directly to your subscribe page for your email marketing campaign lists. Once they scan the code, they can enter their name and email address via their phone and hit subscribe.

Why would customers scan your QR code?

For some QR codes still have novelty appeal. They think it’s “neat” that they can scan barcodes with their smart phone. This will soon wear off.

You need to provide an incentive for people to scan the code and indeed sign up to your list. That incentive might be:

  • Free relevant information such as recipes, articles
  • Exclusive subscriber offers and promotions
  • Notification of special events or festivals.
  • VIP discounts on events or workshops
  • Competitions

 Alice would have loved movies

Short videos showing what goes on behind the scenes (use common sense with this) are a great way to engage with your audience. QR codes enable people to connect to that sort of content on the spot.

 Your imagination is the only limit for using QR codes

All your off line printed material could display QR codes.

  •  Business cards
  • Carrier bags
  • Bags for life
  • Leaflets
  • Brochures
  • Menus
  • Invoices
  • Receipts
  • Workshop hand outs
  • Name badges at events
  • Promotional calendars
  • T-shirts

Meet all sorts of characters through QR codes, from farmers to footballers!

Calon Wen, a West Wales dairy co-operative has successfully used QR codes on their packaging which take consumers direct to a micro site where they can watch videos from the farms, join in on Facebook or read the Twitter feeds.

John Lewis have created a no staff shop in Brighton where products are displayed behind glass with QR codes. You simply scan the code and then buy the product via their online shop. Walk out and the product will be despatched direct to your home.

Bromley Football Club have taken it to another level by shaving QR codes onto the backs of players heads. It’s not yet clear how QR readers will cope with knobbly human heads!

Feeling lost and bewildered by all this new technology?

It’s easy to get overwhelmed but if your customers are embracing the new technology then shouldn’t you follow suit? On the upside much of this new technology is free to adopt, but it does require your time. Take it one step at a time.

Where to now?

Read more articles on email marketing.