When Alice stepped through the looking glass, she was instantly transported to another world full of fascination and enchantment.
QR codes transport the customer in front of you, online to discover exciting goodies, offers or fun videos, competitions or information to help them pull off a gourmet dinner party. To make sure it’s not a one off visit, you can offer those goodies via your email newsletter. So people sign up to get at the goodies.
Subscribe to Juliet's enews
What is a QR code?
A Quick Response or QR code is a two-dimensional matrix bar code that is used to identify products.
They were created by Japanese Denso Wave, Inc and are used mainly to identify the URL of a company’s Web site so that mobile phone users can photograph the code and retrieve information about the organization.
How do you get a QR code?
There are numerous QR code generators. It’s simple and quick, go and take a look. Here’s Free Nuts’ Top Ten.
How do phones read QR codes?
Just as Alice needed a special looking glass, your customers need some special kit to photograph the code. A smart phone and a QR reader app. Plenty of these apps are free. Here’s a round up of the most popular ones.
How do people subscribe to your list via QR codes?
At your market stall or in your shop window, you simply display a QR code that takes people directly to your subscribe page for your email marketing campaign lists. Once they scan the code, they can enter their name and email address via their phone and hit subscribe.
Why would customers scan your QR code?
For some QR codes still have novelty appeal. They think it’s “neat” that they can scan barcodes with their smart phone. This will soon wear off.
You need to provide an incentive for people to scan the code and indeed sign up to your list. That incentive might be:
- Free relevant information such as recipes, articles
- Exclusive subscriber offers and promotions
- Notification of special events or festivals.
- VIP discounts on events or workshops
Alice would have loved movies
Short videos showing what goes on behind the scenes (use common sense with this) are a great way to engage with your audience. QR codes enable people to connect to that sort of content on the spot.
Your imagination is the only limit for using QR codes
All your off line printed material could display QR codes.
- Business cards
- Carrier bags
- Bags for life
- Workshop hand outs
- Name badges at events
- Promotional calendars
Meet all sorts of characters through QR codes, from farmers to footballers!
Calon Wen, a West Wales dairy co-operative has successfully used QR codes on their packaging which take consumers direct to a micro site where they can watch videos from the farms, join in on Facebook or read the Twitter feeds.
John Lewis have created a no staff shop in Brighton where products are displayed behind glass with QR codes. You simply scan the code and then buy the product via their online shop. Walk out and the product will be despatched direct to your home.
Bromley Football Club have taken it to another level by shaving QR codes onto the backs of players heads. It’s not yet clear how QR readers will cope with knobbly human heads!
Feeling lost and bewildered by all this new technology?
It’s easy to get overwhelmed but if your customers are embracing the new technology then shouldn’t you follow suit? On the upside much of this new technology is free to adopt, but it does require your time. Take it one step at a time.
Where to now?
Read more articles on email marketing.