The good thing about exit-intent popups is that they are your last chance to convert your visitor before he leaves. Sometimes, neither of your other opt-in forms had managed to make him sign up, so it’s worth taking one more shot.
Martin Zhel from Orior Creative contacted me to share this article. I thought you guys would find it helpful. I wasn’t a fan of pop ups but this article gives you plenty of ideas on how to use them without annoying your would be subscribers. May have to look at getting one on here!