“I should do more marketing!”


If that thought occurs often, you’re in the right place. You know you need more sales and more profit from your business, but how can you find effective, practical marketing tips that don’t take up hours and hours of your time? Doing your business each day, administration, dealing with IT, break downs and all the red tape let alone things like children, animals and community commitments, it’s hard to carve out time for any marketing.

Wouldn’t it be lovely if you could get regular ‘tips’ that you could implement quickly and easily? Practical ideas which would make a real difference to your takings.

Now you can!

Sign up to my regular e-newsletter and get help on how you to communicate with your customers more effectively. Better communication leads to more sales and more profit. Some articles give you practical tips on sales writing (or copywriting), marketing, or using digital tools like email marketing, Twitter and Facebook. Others talk about offline promotions and how to get better at public relations.

Every now and then we’ll take a look at the dark arts of tribe building and exceeding your customers’ expectations. You never know you might even get hooked and find you want to spend more time on marketing.

Especially when you see results.

Juliet Fay helps you get more out of your rural business

I co-own a farm business, as well as running a copywriting and e-marketing training and consultancy company. My methods are tried and tested in my own and many clients’ businesses.

My background is very much at the coal face of small business, having co-owned two organic farm food enterprises, an organic box scheme near Bath, and an organic poultry business in West Wales.

I get a buzz out of putting ideas into action and seeing results. That’s what you can expect from the tips you’ll get roughly twice a month when you sign up. So what have I ever done to increase my own profits?

Back in the noughties, over 6 months I increased takings from our Farmers’ Market stall from around £220.00 per market to over £1000.00 per market, after attending a workshop on selling. I got such a buzz out of implementing good, practical sales advice and seeing the results.

Now I want to help others do the same.

Why would I give away so much information?

Like knives, skills can only remain useful if regularly sharpened.  I learn more with every workshop I run, every copywriting project I complete, every marketing action plan I write, every training course I attend, every book I read and every article I write.

I’ve noticed that my clients learn more too, when we embark on a project together.  They learn to look at their business from a different angle.  Many of my clients are hungry for this information.  Rather than repeat it to each one individually, I wanted to create a resource for my regular clients, and other business owners who want to find practical tips to increase sales and profit.

So the information in my e-newsletter is free.  There are other products for sale and workshops you can attend where you can learn even more by working in a group, but the e-newsletter is free.

What’s the catch?

Oh yes there is one small catch. If you like what you read, I’d really like you to make full use of the FORWARD and SHARE button at the bottom of each edition and spread the word.

Other than that, you can sign up, get the free e-report, read the newsletters and then at any time, you can decide to unsubscribe.  That’s it. You won’t hear from me again.

The purpose of this website

The advent of WordPress, email marketing tools like MailChimp and social media sites like Twitter and Facebook, blogs and other easily accessible content management systems give you opportunities for spontaneous and authentic interaction with your customers via the Internet.

Not only that, it is cheaper and more accessible than ever before.

When your time is short, finding relevant, targeted information that can help your rural business is like finding an oasis in the desert.

Here I will be building up a library of articles and resources that help you sell more by understanding more about communication in person, online and in print.

I am always learning and when you join my subscriber list you will have the opportunity to share, challenge and learn too.

Three reasons why you should subscribe now

  1. There is no advertising on this site.  There’s a reason for that.
  2. These articles are designed to give you tips and ideas that you can implement straight away.
  3. You can unsubscribe at any time, so there really is nothing to lose by giving it a go.

What the free e-book is about

The report takes you through some basic but fundamental mistakes that business owners commit when writing content for their websites.  Take this report and check the pages on your own website or if you’re just starting out, go through these tips before you start.

I look forward to welcoming you back often to glean more ideas and tips to help you increase sales and profit in your rural business wherever you are in the world. After all if it isn’t financially sustainable then you won’t have a business.

That’s it.

Now all you have to do is subscribe!

Already subscribed or want to read articles first?

Read articles on farm retail.

Read articles on email marketing

Read articles on Twitter







P.S. Sometimes mistakes do slip through, so if you find anything, however small, that trips you up on my site, please take the time to tell me.  The best ‘trip’ of the month will receive £10.00 worth of free product.  (Don’t expect free product for every ‘trip’- only 12 per year will get the reward).

Other Useful Articles
What is email marketing?

What is email marketing?

First there was the carrier pigeon, then came AOL and nowadays you can get a virtual monkey (MailChimp) to deliver your messages electronically. So what exactly is email marketing? “Sending an electronic message persuading a specific audience to take a specific action.” Or we might just say:- “Promoting stuff via email” Email marketing is a […]

How to keep your email lists fresh and up to date

How to keep your email lists fresh and up to date

Here in the UK (as in many other parts of the world) we’re pretty glued to the weather forecasts at the moment, watching those storms roll in from the Atlantic, day after day. We take it for granted that those wonderful weather maps are accurate and up to date. Imagine what would happen if they […]

Social media platforms: what we love (and hate)

Social media platforms: what we love (and hate)

Thanks to everyone who got involved in my Spreading The Love presentation today, sponsored by Dewis Menter, held at Hafan Cymru, for The Enterprise Network a group of people interested in social enterprise. Here’s some of what came up in discussion: What we love about social media platforms Google+ is good for SEO (search engine optimisation) Google […]

How to get people to subscribe to your Wordpress blog

How to get people to subscribe to your WordPress blog

During a recent 1:2:1 MailChimp coaching session for Pembrokeshire Tourism at The Bridge Innovation Centre at Pembroke Dock, I was asked how to get people to subscribe to your WordPress blog by email. Not being a WordPress expert, I did a quick search for the plugin I’ve used on my Small Farm Future blog but […]

Why single column email templates are the hot trend for email marketing in 2014

Why single column email templates are the hot trend for email marketing in 2014

(and 3 ways to get creative with a single column email template) Have you noticed how kids will personalise their school uniform? A uniform is imposed to ensure order, consistency and tidiness. It’s easier for teachers, parents and the community to identify children by their uniform. In theory, every child looks the same. It’s neat […]

How to use a nudge in your email marketing strategy

How to use a nudge in your email marketing strategy

Tigger bounces piglet. Tigger is neither subtle nor gentle and it leaves poor piglet feeling baffled and overwhelmed. A nudge empowers where a bounce leaves no free will. This is especially true when it comes to email marketing strategy. To get emails noticed in ever more bloated inboxes and keep subscribers on side you need to […]